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Innovation’s role in differentiating commodities – the Double A Way

Double A Shared its Paper Story at the World Marketing Summit 2014

 

Tokyo, Japan, 4 October 2014 – High quality paper maker Double A shared the innovative strategies that elevated Double A to a global premium copy paper brand at the recently concluded 3rd World Marketing Summit in Tokyo, Japan.

 

“Paper is my life and it has always been my goal to produce the best quality paper that is good for the world”, said Mr. Yothin Dumnernchanvanit, President of Double A.


Mr. Yothin shared to the audience the “Double A Way” of creating branded paper in the session ‘Innovation through Marketing’. “Double A Way” is comprised of three pillars of Sustainable wood source, Social harmony for communities and Self-sufficient “no waste is wasted” production cycle.


Key innovation to Double A’s success, Double A Paper-Tree, is the company’s branded, fast growing paper tree that yields high fiber content for quality paper making. High fiber count gives better bulk, higher opacity and smoother surface for “No Jam” copying. This consumer benefit has been supported by integrated marketing communication campaigns in key countries such as Singapore, China, South Korea, Australia, and France. Double A has achieved high brand awareness and preference among consumers throughout the world.


In Thailand, Double A has complimented the country’s agriculture industry by growing paper trees along KHAN-NA, the otherwise empty space between rice paddies. This empty space has now turned into an income-generating area that supplements income of rice farmers by up to 10%.


“As we work with farmers, we create social harmony with the communities. Farmers earn additional income from growing our trees and this helps them pay off their debts and keep their children in schools, so they can grow up with more choices”, added Mr. Yothin.


Double A’s integrated mill in Thailand is self-sustaining. It produces its own renewable electricity from its waste materials, sources all water from its own rainwater reservoir, and sustainable fiber from its paper trees.


“All of these pillars are summed up in “My Green Town”, a community situated in Prachinburi that was once one of the poorest provinces in Eastern Thailand. We have developed this area for 20 years, and it has now become a thriving community of 100,000 residents with an average household monthly income of THB 21,000 or 300% more than in 1994. We were cited by Prof. Philip Kotler as an example of a good company that does good. If you would like to be part of “My Green Town”, I invite investors to visit us in Thailand and experience our sustainable infrastructures at 304 Industrial Park, which is now home to more than 100 global companies such as Toshiba Semiconductor (Thailand) Co., Ltd and Canon Prachinburi (Thailand) Ltd, and over 40,000 employees.”, said Mr. Yothin.

Professor Philip Kotler and Double A President, Mr. Yothin Dumnernchanvanit

News / Press Release

Double A's Path to Carbon Neutrality : Achieving 'Carbon Footprint Reduction' Certification

Double A's Path to Carbon Neutrality: Achieving 'Carbon Footprint Reduction' Certification Double A is making significant strides towards achieving Net Zero by 2050. The company has proudly secured the prestigious Carbon Footprint Reduction (CFR) label for 15 pulp and paper products under the Double A brand and also for its affiliated brands. It aims to extend this certification to cover all its products. This achievement not only underscores Double A's commitment to sustainability but also sets a benchmark in the industry for continuous improvement in reducing greenhouse gas emissions. It emphasizes Double A's dedication to operating on a low-carbon basis, prioritizing environmental sustainability and social responsibility in line with ESG principles. Mr. Charnvit Jarusombathi, Senior Executive Vice President of Double A (1991) Public Company Limited, stated that in addition to offering high-quality products recognized globally, Double A also emphasizes environmental concerns. The company is committed to reducing greenhouse gas emissions to achieve Net Zero. As a result, Double A has been certified with the Carbon Footprint Reduction (CFR) label for its pulp and paper products by the Thailand Greenhouse Gas Management Organization (TGO). This certification involves assessing greenhouse gas emissions throughout the product life cycle, including raw material acquisition, transportation, manufacturing, usage, and post-consumer waste management. Double A has managed to reduce carbon dioxide emissions by more than 2% compared to the base year (2021). Double A has set an ambitious roadmap to achieve Net Zero emissions by 2050, including enhancing production efficiency, optimizing resource management, and embracing clean energy. The results are already impressive, with a 48% reduction in greenhouse gas emissions for 2023, verified by ISO 14064-1 standards and TGO criteria for Carbon Footprint for Organization (CFO) . This achievement exceeds the company's short-term target of a 25% reduction by 2030, showcasing Double A's leadership in environmental stewardship. Operating on ESG principles, Double A's business model has always prioritized low-carbon operations. This forward-thinking approach positions Double A as a premium, eco-friendly brand and encourages consumers to make a positive impact on the environment. By choosing Double A, consumers join the movement towards a sustainable future, helping to create a greener, more resilient planet for generations to come. Double A's story is one of innovation, commitment, and tangible results—an inspiring example of how businesses can lead the way in sustainability and climate action.

Double A Obtains PEFC Certification

Double A (1991) PLC. is a Thai pulp and paper producer, certified by PEFC (The Programme for the Endorsement of Forest Certification) for its Chain of Custody Standard (PEFC CoC). Double A proudly announces its recent achievement of PEFC CoC certification, solidifying its commitment to sustainable practices and environmental responsibility. This certification reflects Double A's dedication to maintaining high standards in the production of paper products while promoting forest conservation and biodiversity. Double A continues to lead the way in providing eco-friendly and quality paper solutions to assure its customers around the world (145 countries) that Double A paper and other Double A branded products come from sustainably sourced, tree-based materials. These products are made with responsibly managed production processes, creating sustainable environmental, economic, and social value, while adhering to rigorous quality and premium standards. Operating with good governance principles, Double A has identified the importance of the environment, and has committed to sustainable practices to support it. As a result, Double A also carries the following global certifications, ensuring that their facilities and production processes adhere to standards of quality, sustainability, health and safety: ISO9001 - Quality Management Systems, ISO 14001 - Environmental Management Systems, and ISO 45001 - Occupational Health and Safety Management Systems. Additionally, in a step towards a greener future, Double A has committed to achieving net zero carbon emissions by 2050. This ambitious target underlines the company's unwavering pledge to environmental stewardship and sustainable business practices.

Double A Targets Net Zero by 2050, Moving the Roadmap to Fight Climate Change Forward

Double A is committed to achieving net zero emission across the value chain by 2050. The roadmap to reduce greenhouse gas emissions includes an increased usage of EV trucks for transportation of materials, as well as increased solar and renewable energy sources. By promoting the sustainability and ESG considerations– environment, social, and governance – Double A’s mission is to enable a greener and better world for all stakeholders by continuously adapting, innovating, and finding new ways in our value chain to utilize sustainable wood-base fiber resources. Mr.Yothin Dumnernchanvanit, Chairman of Executive Board of Double A (1991) Public Company Limited revealed that “Double A sees climate change and global warming as important matters in which every stakeholder must take action. To show our responsibility to the world, Double A has developed a clear greenhouse gas reduction target across the entire organization. Double A commits to reducing carbon emissions by up to 25% by 2030. We further commit to achieve carbon neutrality by 2040 and net zero emission by 2050. Double A pledges to reach net zero emission while maintaining the local and international standards for its business, and its premium quality products supplied to customer in more than 130 countries across the globe.” Double A operates its business by taking into consideration sustainable development across every aspect, applying the ESG framework into its business practice and employing the 3S strategy to carry out these 3 principles of sustainable development, for the betterment of the company and the world. Sustainable Sourcing. The unique idea of planting paper trees on vacant strips of land between the rice fields and providing a sustainable source of raw materials for paper production, while fully utilizing agricultural land is the beginning of the Double A sustainability story. Only certified wood, or the fast -growing paper-tree that was developed specially for making Double A paper is used in the production process. These paper trees planted by farmers greatly help in absorbing carbon dioxide. Further, no natural forests are disturbed to produce Double A paper, contributing even more to environmental protection and conservation. Social Harmony. The farmers earn extra income by planting the paper trees. The additional income earned by the farmers goes back into the community, creating a positive impact on the grassroots economy of Thailand. Self-Sufficient. The leftovers from production process are turned into clean renewable energy. We utilize the “By product” generated from our production process; for example, Black liquor, which is the leftover after pulp production, is turned into Biomass energy. We also have plan to increase solar power utilization for production and electric vehicles for transportation so as to reduce greenhouse gas emission in another way. We also follow the 4R principles – Reduce, Reuse, Recycle, and Renew, to build a self-sufficient factory, achieving net zero carbon emissions. As a result of our environment and sustainability focus, Double A has been certified by two global standards, FSC (Forest Stewardship Council) and PEFC (Programme for the Endorsement of Forest Certification), assuring its customers that Double A paper is responsibly produced with sustainable raw materials, without harming mother earth. Lastly, Double A is proud to announce that it has joined the Thailand Carbon Neutral Network (TCNN) to partner with other companies whose goals are Carbon Neutrality that encourage Thailand to achieve its committed carbon target. “Despite the challenging net zero target, we strongly believe that our determination and cooperation with all sectors will get us there. Together, we can drive the country to achieve its goal of net zero faster” said Mr. Yothin