Follow us

Double A: Yes, Trees can be Harvested Sustainably

Confirmed by Mr. Thirawit Leetavorn, Double A Senior Executive Vice President, during the Net Impact luncheon talk held recently at Sasin Center for Sustainability Management (SCSM) in Bangkok. He presented Double A’s sustainability strategy and how it manages its resources, including the sustainable sourcing of fiber through its Paper from KHAN-NA, Village Fund and 1Dream 1Tree initiatives.

 

The spotlight was given to 1Dream 1Tree, the first-of-its-kind consumer outreach program designed to raise awareness of sustainable consumption and production (SCP) in four countries, namely, Thailand, Singapore, Malaysia and Korea. Over the course of the campaign, each ream of Double A had a unique QR code on the packaging, which, when scanned, takes the user to a microsite and will activate the planting of Double APaper-Tree. The 1Dream 1Tree participants from four countries have donated over 211,000 trees to Thai farmers.

 

Watch Mr. Leetavorn’s complete luncheon talk here, and learn more about Double A and 1Dream 1Tree campaign from the man himself: https://www.youtube.com/watch?v=6rwMqVfioFQ

News / Press Release

  • Highlights
  • Updates

DOUBLE A & MALAYSIAN NATURE SOCIETY (MNS) JOIN FORCES TO PROMOTE AWARENESS OF SUSTAINABLE CONSUMPTION

16 August 2016, Kuala Lumpur – Double A, the leading copy paper manufacturer collaborates with the Malaysian Nature Society in an effort to educate the public on deforestation issues and the importance of sustainable consumption in hopes of preserving the environment. The beginning of this collaboration starts with a week long campaign through the 1Dream1Tree (ODOT) project and The Unfortunate Tales of a Treeless World that will be exhibited from 15-21 August at Mid Valley Megamall.

Visit Double A’s Exhibit of Asia’s Most Preferred Paper Brand at Paperworld Middle East

Dubai, UAE, 28 February 2017 – Double A, Asia’s most preferred paper brand, will be on exhibit at Stand 2-C12 in Hall 2 of Dubai International Convention and Exhibition Center from 14-16 March 2017. Double A’s distinct quality attributes – smoother surface, sharper print and suitable paper for double-sided printing - have propelled the paper brand into becoming the most preferred in Asia, including the Middle East. It maintains this position by continuously delivering tangible consumer benefits supported by product trial and loyalty programs.

Double A Joins Prof. Philip Kotler in Creating a Better World through Marketing

Bangkok, Thailand, 11 March 2013 – Double A, Prof. Philip Kotler and the World Marketing Summit join hands to promote the idea of creating a better world through marketing.

Double A receives three awards for its integrated marketing campaign

Alizay, 9January2014–Double A’s 360° integrated marketing campaign has been recognized for its creativity at two prestigious European festivals in the field of advertising. The short spots have been rewarded with silver for Craft film and bronze for Film at Eurobest 2013 and have also received the Grand Cristal for Film at the Cristal Festival 2013. Developed by Buzzman, the campaign aims at attracting French consumers and increasing brand awareness. It also encourages them to reconsider the value of common objects and in particular the value of paper, humorously demonstrating that, despite appearances, all papers are not of equal quality.

Double A supports Thailand’s advancement towards national sustainable forest certification standard

Bangkok, Thailand, 4 May 2017 – Double A continues its active promotion of sustainable fiber sourcing in Thailand through certification. The Programme for the Endorsement of Forest Certification (PEFC) accepted Double A as an International Stakeholder member, the first Thai company to be accepted in the alliance.

Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

JUOMA Champs Visit Double A Mill in Thailand

Bangkok, Thailand – The champions of the Joint University Outstanding Marketing Award (JUOMA) 2014-2015 have recently experienced how a sustainable paper is made right at Double A’s integrated pulp and paper mill in Prachinburi, Thailand.

His Excellency Ambassador of Egypt to Thailand Visits Double A Factory in Prachinburi

Prachinburi, Thailand. His Excellency Mr. Hazem El Tahry (center), the Ambassador of Egypt to Thailand was welcomed by Mr. Thirawit Leetavorn, Double A’s Senior Executive Vice President (left) and Mr. Phichej Wangtherdkiat (right), Double A International Network (DAIN) Co-CEO during his visit to Double A’s integrated pulp and paper mill in Prachinburi Province. ‘It is a great honor for Double A to welcome His Excellency to our facilities. His acceptance of our invitation is a proof that Double A’s efforts are in the right direction and a motivation to further our commitment for growth in the Egyptian market’, said Mr. Leetavorn.

Double A positive about its growth trajectory in the Middle East

Dubai, UAE, March 29, 2016 – Double A continues to see the Middle East as a key market for its high quality products. Following the successful participation at Paperworld Middle East 2016, Double A is projecting a steady and positive outlook for the region in the coming years.

Thai Deputy Minister of Commerce Visits Double A in Korea

Recently, Dr. Suvit Maesincee (center), Thailand’s Deputy Minister of Commerce and Mr. Supant Mongkolsuthree (3rd from the left), Chairman of The Federation of Thai Industries (FTI) have visited Double A’s office in Seoul and its business in Korea to observe the successful roll-out of a Thai local brand to the world market. Double A is the most preferred paper brand in the Korean market and a household-name with over 90% brand awareness.

Double A: Working with Farmers is Key for Pulp and Paper Sustainability

Mr Thirawit Leetavorn, Double A’s Senior Executive Vice President (leftmost) during the Panel 1 of the recently held 3rd Singapore Dialogue on Sustainable World Resources. He shared Double A's unique approach to sustainable management of resources, with emphasis on land and trees, the key resources for pulp and paper manufacture. According to him, “working with farmers is the key for pulp and paper sustainability. Double A doesn’t want to take land away from farmers – rice farmers instead are encouraged to grow trees between their paddy fields.” Mr Leetavorn’s co-panellist was Mr Anderson Tanoto (rightmost), Director of Royal Golden Eagle Pte. Ltd. The panel keynote was Mr Nazir Foead (second from left), Head of Indonesia’s Peatland Restoration Agency, while Prof. Simon Tay (second from right), Chairman of Singapore Institute of International Affairs was the moderator.

Double A and NIA Signs MOU on the Application of Unmanned Aerial Vehicles for Tracking Trees

Bangkok, Thailand, 7 June 2016 – Mr. Thirawit Leetavorn, Double A Senior Executive Vice President (right) and Dr. Pun-Arj Chairatana (left), Director of Thailand’s National Innovation Agency (NIA), signed a Memorandum of Understanding (MOU) to cement the strong cooperation and commitment between the two organizations in developing the Unmanned Aerial Vehicles (UAV) for Double A Paper-Tree inventory tracking. “This new technology will help improve our ability to track the origin of our trees, thus ensuring our commitment to sustainable and legal sourcing of raw materials, and no trees from natural forest are logged or used in Double A production,” said Mr. Leetavorn. Double A will begin using UAV in the last quarter of 2016.

Choose your country or region

Close
Asia pacific
Asia pacific
Middle East
Middle East
Oceania
Oceania
Africa
Africa
Europe
Europe
North America
North America
Australia
Australia