string(0) ""
  • New Zealand
Follow us

Double A Launches TV Commercial Produced by Transformers 3 Director Michael Bay

A premium copy paper brand which is available in more than 100 countries worldwide with its environmental responsibility, Double A make the thrilled phenomenon into Thai –advertising field after it announced its   enormous collaboration with Paramount Pictures and renowned Hollywood film director Michael Bay with the release of blockbuster movie Transformers3.
 
The partnership involves in-movie product placement, Double A makes a  cameo appearance in "TRANSFORMERS3 and also Double A's latest TV spot "Transforming Paper"directed by Michael Bay which has been launched in 9 countries :Thailand, Australia, South Korea, China, Taiwan, Singapore, UAE, Malaysia, and Hong Kong since the middle of June.
 
 TVC Concept : Transforming Paper 

 

"Transforming Paper" concept of Double A lastest TV spot challenges the way people see copy paper. Double A and Michael Bay emphasized Double A paper's high performance and 'No Jam, No Stress' qualities through this action-filled TV spot.  Integrating cuts and "Laser Beak" character from Transformers: Dark of the Moon magnifies the thrill as well as emphasizes all high performances of Double A paper: Bright Appearance, Excellent Smoothness with the super smooth paper surface and no jam in copier which reflects to its remarkable qualities and acceptable usability advantages to customer worldwide.

News / Press Release

  • Highlights
  • Updates

DOUBLE A & MALAYSIAN NATURE SOCIETY (MNS) JOIN FORCES TO PROMOTE AWARENESS OF SUSTAINABLE CONSUMPTION

16 August 2016, Kuala Lumpur – Double A, the leading copy paper manufacturer collaborates with the Malaysian Nature Society in an effort to educate the public on deforestation issues and the importance of sustainable consumption in hopes of preserving the environment. The beginning of this collaboration starts with a week long campaign through the 1Dream1Tree (ODOT) project and The Unfortunate Tales of a Treeless World that will be exhibited from 15-21 August at Mid Valley Megamall.

Visit Double A’s Exhibit of Asia’s Most Preferred Paper Brand at Paperworld Middle East

Dubai, UAE, 28 February 2017 – Double A, Asia’s most preferred paper brand, will be on exhibit at Stand 2-C12 in Hall 2 of Dubai International Convention and Exhibition Center from 14-16 March 2017. Double A’s distinct quality attributes – smoother surface, sharper print and suitable paper for double-sided printing - have propelled the paper brand into becoming the most preferred in Asia, including the Middle East. It maintains this position by continuously delivering tangible consumer benefits supported by product trial and loyalty programs.

Double A Joins Prof. Philip Kotler in Creating a Better World through Marketing

Bangkok, Thailand, 11 March 2013 – Double A, Prof. Philip Kotler and the World Marketing Summit join hands to promote the idea of creating a better world through marketing.

Double A receives three awards for its integrated marketing campaign

Alizay, 9January2014–Double A’s 360° integrated marketing campaign has been recognized for its creativity at two prestigious European festivals in the field of advertising. The short spots have been rewarded with silver for Craft film and bronze for Film at Eurobest 2013 and have also received the Grand Cristal for Film at the Cristal Festival 2013. Developed by Buzzman, the campaign aims at attracting French consumers and increasing brand awareness. It also encourages them to reconsider the value of common objects and in particular the value of paper, humorously demonstrating that, despite appearances, all papers are not of equal quality.

Double A supports Thailand’s advancement towards national sustainable forest certification standard

Bangkok, Thailand, 4 May 2017 – Double A continues its active promotion of sustainable fiber sourcing in Thailand through certification. The Programme for the Endorsement of Forest Certification (PEFC) accepted Double A as an International Stakeholder member, the first Thai company to be accepted in the alliance.

Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

Double A: Yes, Trees can be Harvested Sustainably

Confirmed by Mr. Thirawit Leetavorn, Double A Senior Executive Vice President, during the Net Impact luncheon talk held recently at Sasin Center for Sustainability Management (SCSM) in Bangkok. He presented Double A’s sustainability strategy and how it manages its resources, including the sustainable sourcing of fiber through its Paper from KHAN-NA, Village Fund and 1Dream 1Tree initiatives.

Double A Shares its Brand Building Story with the Graduate Students of Paris Dauphine University

Paris, France - Double A Senior Executive Vice President Mr. Thirawit Leetavorn was invited by Paris Dauphine University, one of the leading French business schools, to deliver a lecture on how Double A’s socially committed and innovative business model has successfully developed a global brand out of commoditized paper.

Double A Expands its Village Fund Program in Sakaeo Province

Sakaeo, Thailand, 7 December 2016 – A new village has officially been added to the list of local communities under Double A’s Village Fund initiative when Non Mak Kheng, a small community in Sakaeo province, accepted the 77,000 paper tree saplings from Double A.

Champions of Friends of the Planet Visit Double A Mill in Thailand

Bangkok, Thailand, 15 November 2016 – The champions of Double A Friends of the Planet campaign from Vincent Girls’ High School in Batticaloa, Sri Lanka, have recently visited Double A’s integrated pulp and paper mill in Prachinburi, Thailand to witness sustainable production and consumption being brought to life.

Sindabad.com becomes the e-distributor of Double A in Bangladesh

Dhaka, 28 October 2016 - Sindabad.com, the country’s first B2B e-commerce site, has officially inked the deal with high quality paper maker, Double A. The contract signed recently at Double A’s corporate office at Bigoy Nagar has officially made sindabad.com the e-commerce distributor of Double A brand in the country.

1DREAM1TREE CREATIVE WORKSHOP WITH DENISE KELLER AND BIJI-BIJI INITIATIVE TO PROMOTE SUSTAINABILITY

23 September 2016, Kuala Lumpur – Leading copy paper manufacturer, Double A, recently launched a campaign to draw attention to current environmental issues while promoting environmental sustainability. With the title 1Dream1Tree, the initiative aims to address root-cause of environmental issues by encouraging individuals to play a role in preserving natural forests through their consumption choices. 1Dream1Tree promotes environmental conservation and educate Malaysians on sustainable products and the importance of collective efforts in caring for our planet.

Choose your country or region

Close
Asia pacific
Asia pacific
Middle East
Middle East
Oceania
Oceania
Africa
Africa
Europe
Europe
North America
North America
Australia
Australia