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Double A positive about its growth trajectory in the Middle East

Double A’s stand at the Paperworld Middle East 2016 is inspired by the 30 million fiber per gram content of its premium quality paper. This unique fiber content translates into smoother paper, double-sided printability and superior bulk for better printing.

Dubai, UAE, March 29, 2016 – Double A continues to see the Middle East as a key market for its high quality products. Following the successful participation at Paperworld Middle East 2016, Double A is projecting a steady and positive outlook for the region in the coming years.

 

“The future of paper industry in the Middle East is very promising. In response to a positive outlook for growth, we shall continue strengthening our core business for premium quality paper while expanding our portfolio to cover diversified consumer needs,” said Mr. Thirawit Leetavorn, Double A Senior Executive Vice President.

 

Double A intends working closely with their distributors to cover more B2B segments and new trade channels such as copy centers and corporate contracts.  Double A is also looking at expanding its line of value-added products such as Double A Stationery Products (DASP).

 

Prominent presence at Paperworld Middle East 2016

 

Double A has had extremely successful participation at past editions of Paperworld, 2016 being the same. A strong visitors’ presence at the Double A stand was a testimony to Double A’s product value and dedicated customer service.  During the 3-day event, Double A received encouraging response from associates, customers and industry experts.

 

“We always keep in mind that it is crucial for Double A representatives to have direct, face-to-face time with customers, understand their needs and how we can manage their expectations in order to devise a win-win solution. In return, our customers benefit from learning the latest developments at the mill and discussing the strategy for growth in their respective markets,” added Mr. Leetavorn.

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DOUBLE A & MALAYSIAN NATURE SOCIETY (MNS) JOIN FORCES TO PROMOTE AWARENESS OF SUSTAINABLE CONSUMPTION

16 August 2016, Kuala Lumpur – Double A, the leading copy paper manufacturer collaborates with the Malaysian Nature Society in an effort to educate the public on deforestation issues and the importance of sustainable consumption in hopes of preserving the environment. The beginning of this collaboration starts with a week long campaign through the 1Dream1Tree (ODOT) project and The Unfortunate Tales of a Treeless World that will be exhibited from 15-21 August at Mid Valley Megamall.

Visit Double A’s Exhibit of Asia’s Most Preferred Paper Brand at Paperworld Middle East

Dubai, UAE, 28 February 2017 – Double A, Asia’s most preferred paper brand, will be on exhibit at Stand 2-C12 in Hall 2 of Dubai International Convention and Exhibition Center from 14-16 March 2017. Double A’s distinct quality attributes – smoother surface, sharper print and suitable paper for double-sided printing - have propelled the paper brand into becoming the most preferred in Asia, including the Middle East. It maintains this position by continuously delivering tangible consumer benefits supported by product trial and loyalty programs.

Double A Joins Prof. Philip Kotler in Creating a Better World through Marketing

Bangkok, Thailand, 11 March 2013 – Double A, Prof. Philip Kotler and the World Marketing Summit join hands to promote the idea of creating a better world through marketing.

Double A receives three awards for its integrated marketing campaign

Alizay, 9January2014–Double A’s 360° integrated marketing campaign has been recognized for its creativity at two prestigious European festivals in the field of advertising. The short spots have been rewarded with silver for Craft film and bronze for Film at Eurobest 2013 and have also received the Grand Cristal for Film at the Cristal Festival 2013. Developed by Buzzman, the campaign aims at attracting French consumers and increasing brand awareness. It also encourages them to reconsider the value of common objects and in particular the value of paper, humorously demonstrating that, despite appearances, all papers are not of equal quality.

Double A supports Thailand’s advancement towards national sustainable forest certification standard

Bangkok, Thailand, 4 May 2017 – Double A continues its active promotion of sustainable fiber sourcing in Thailand through certification. The Programme for the Endorsement of Forest Certification (PEFC) accepted Double A as an International Stakeholder member, the first Thai company to be accepted in the alliance.

Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

Double A and Bureau Veritas Thailand Hold a Signing Ceremony For the Verification of Paper from KHAN-NA as a Sustainable Fiber Source

Double A Senior Executive Vice President, Thirawit Leetavorn (right) signed on behalf of Double A (1991) PCL. and the Chief Executive for Thailand, Mr. Udomdej Kongtaveelert (left) signed on behalf of Bureau Veritas Certification (Thailand) Ltd.

Double A reiterates its commitment to the Paper Industry in Dubai Paperworld 2013

Double A, a sustainable and premium quality paper manufacturer, has joined the Paper World Middle East 2013 at Dubai and introduced new brands to support the demanding market in Middle East and North Africa. The expansion of Double A’s portfolio will assist the trade by increasing their sales opportunities and strengthen Double A brand that currently exports to over 100 countries worldwide. Double A presented its premium paper maker status in Paper World for the 2nd consecutive year to continue its growth in MENA region. In 2011, Double A has been recognized as a ‘Superbrand’ in the UAE.

Double A and Tree Planet’s Fun and Easy Way to Save the World

Bangkok, Thailand, _ July 2013 - Double A supports Tree Planet and its partners, United Nations (UN), United Nations Children’s Fund (UNICEF), and United Nations Convention to Combat Desertification (UNCCD),on their campaign to plant one billion trees by the year 2020, and to generate awareness among people that they can make significant contribution for a better world, in an easy and enjoyable manner.

Double A Enters the Dissolving Pulp Market

Bangkok, Thailand – Double A enters the dissolving pulp market in response to significant growth in the market and the global demand in many enterprises. Double A has invested USD 6.1 million to upgrade its pulp production line in Thailand to supply the world’s textile industry with high quality and sustainable raw material from KHAN-NA.

Tree Planet Visits Double A Mill: Plants Trees to Boost Green Cover and Help Tackle Poverty among Thai Farmers

Bangkok, Thailand – Double A hosted the Executives of Tree Planet, the maker of Tree Planet 2, a free game application that allows smart phone and Facebook users to plant trees in Thailand, Korea, Republic of Sudan and Mongolia. They were accompanied by the members of Double A KHAN-NA Expedition Team, a group of Korean University students who are actively promoting the environment through blogs and social media.

Double A’s ‘Sustainability in Action’ Featured at Net Impact Monthly Meeting

Bangkok, Thailand - Mr. Thirawit Leetavorn (right), Double A Senior Executive Vice President accepts the Certificate of Appreciation from Mr. Nick Pisalyaput (left), Director of Sasin Centre for Sustainability Management (SCSM), at the Net Impact Professional Chapter monthly meeting held at Sasin Graduate Institute of Business Management of Chulalongkorn University. Mr. Leetavorn presented Double A’s ‘Sustainability in Action’ and unique Paper from KHAN-NA program – an attempt to alleviate poverty among Thai farmers by providing sustainable income from growing paper trees along rice paddies. The monthly meeting was attended by CSR practitioners, NGOs, corporate and academicians.

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