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Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

 

The Spikes Asia Award is recognized the Asia Pacific’s most inspiring creative festival offering inspiration and networking for professionals in creative communications industry from across the Asia Pacific region.

 

Besides the Grand Prix Award, this amazing music VDO also received 3 Gold Awards (Production Design/Art Direction, Digital & Interactive Design and Brand/Product Video), 3 Silvers Awards (Visual Effect, Consumer Durables and Influencer/Talent) and 2 Bronze Awards (Direction and Use of Original Music).

 

Double A’s Obsession for Smoothness has achieved 41 awards from 8 international and regional advertising festivals: Cannes Lions Awards 2018, D&AD Awards 2018, The One Club Awards 2018,  Clio Awards 2018, ADC Awards 2018, New York Festival 2018, ADFEST 2018 and Spikes Asia 2018

 

“Obsession for Smoothness” music VDO was recognized as The World’s First Paper Mapping technique with 567 printers used to make a perfect synchronizing system that matches the music and no single jams throughout 5 days of continuous shooting.

 

Check it out now, Click http://www.DoubleAxOKGO.com

News / Press Release

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DOUBLE A & MALAYSIAN NATURE SOCIETY (MNS) JOIN FORCES TO PROMOTE AWARENESS OF SUSTAINABLE CONSUMPTION

16 August 2016, Kuala Lumpur – Double A, the leading copy paper manufacturer collaborates with the Malaysian Nature Society in an effort to educate the public on deforestation issues and the importance of sustainable consumption in hopes of preserving the environment. The beginning of this collaboration starts with a week long campaign through the 1Dream1Tree (ODOT) project and The Unfortunate Tales of a Treeless World that will be exhibited from 15-21 August at Mid Valley Megamall.

Visit Double A’s Exhibit of Asia’s Most Preferred Paper Brand at Paperworld Middle East

Dubai, UAE, 28 February 2017 – Double A, Asia’s most preferred paper brand, will be on exhibit at Stand 2-C12 in Hall 2 of Dubai International Convention and Exhibition Center from 14-16 March 2017. Double A’s distinct quality attributes – smoother surface, sharper print and suitable paper for double-sided printing - have propelled the paper brand into becoming the most preferred in Asia, including the Middle East. It maintains this position by continuously delivering tangible consumer benefits supported by product trial and loyalty programs.

Double A Joins Prof. Philip Kotler in Creating a Better World through Marketing

Bangkok, Thailand, 11 March 2013 – Double A, Prof. Philip Kotler and the World Marketing Summit join hands to promote the idea of creating a better world through marketing.

Double A receives three awards for its integrated marketing campaign

Alizay, 9January2014–Double A’s 360° integrated marketing campaign has been recognized for its creativity at two prestigious European festivals in the field of advertising. The short spots have been rewarded with silver for Craft film and bronze for Film at Eurobest 2013 and have also received the Grand Cristal for Film at the Cristal Festival 2013. Developed by Buzzman, the campaign aims at attracting French consumers and increasing brand awareness. It also encourages them to reconsider the value of common objects and in particular the value of paper, humorously demonstrating that, despite appearances, all papers are not of equal quality.

Double A supports Thailand’s advancement towards national sustainable forest certification standard

Bangkok, Thailand, 4 May 2017 – Double A continues its active promotion of sustainable fiber sourcing in Thailand through certification. The Programme for the Endorsement of Forest Certification (PEFC) accepted Double A as an International Stakeholder member, the first Thai company to be accepted in the alliance.

Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

Double A at Asian Paper 2016: Utilising the unused resources is the way forward

Bangkok, Thailand, 7 June 2016 - Mr. Thirawit Leetavorn (3rd from left), Double A’s Senior Executive Vice President shared the stage with industry leaders at the Addressing Sustainable Forestry, Realising Dollars and Value of Sustainability session of the Asian Paper Bangkok 2016. Mr. Leetavorn talked about how Double A values the unused resources such as the margins between paddy fields where it plants the trees that basically supply the company with sustainable fiber.

Double A Promotes Sustainable Consumption through 1Dream 1Tree

Bangkok, Thailand, 6 July 2016 – Leading high quality paper maker, Double A, introduced 1Dream 1Tree initiative in an effort to encourage sustainable consumption. This initiative allows consumers to participate by activating a Thai farmer to plant a Double A Paper-Tree in their name. This program will be rolled out in four key markets in Asia – Singapore, Malaysia, Korea and Thailand – between July and September this year.

Double A Sri Lanka rewards winners of Friends of the Planet campaign

Colombo. 18 July 2016. Vincent Girls’ High School - Batticaloa emerged overall winner in the final round of the ‘Friends of the Planet’ project conducted by Double A in collaboration with the Ministry of Education and the Central Environmental Authority.

Double A’s “Obsession for Smoothness” music video wins 2 silver and 4 bronze awards at Clio Award and Music 2018

Double A in collaboration with the alternative music band, OK GO won 2 Silver awards from Digital/Mobile &Social Media and Film - Visual Effect and 4 Bronze awards with Social Media and Film, Branded Content and Branded Entertainment&Content.

Double A Paper and OK GO win a GOLD from CANNES LIONS 2018

“Double A’s Obsession for Smoothness” music VDO received 3 Lions awards from the 65th Cannes Lions International Festival of Creativity 2018. Double A is the first paper company to receive Cannes awards. This is the 7th time OK GO has received Gold Lion for its creative and inspiring creations that make it possible to create an eye-catching music video.

Double A Welcomes Korea Forestry Delegation

Bangkok, Thailand– Korea Forestry Service delegation, South Korea, has recently visited Double A’s integrated pulp and paper mill in Prachinburi Thailand to learn about Double A’s Paper From KHAN-NA sustainable business model that helps in solving environmental, community and economic issues at once.

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