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Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

 

The Spikes Asia Award is recognised the Asia Pacific’s most inspiring creative festival offering inspiration and networking for professionals in creative communications industry from across the Asia Pacific region.

 

Besides the Grand Prix Award, this amazing music VDO also received 3 Gold Awards (Production Design/Art Direction, Digital & Interactive Design and Brand/Product Video), 3 Silvers Awards (Visual Effect, Consumer Durables and Influencer/Talent) and 2 Bronze Awards (Direction and Use of Original Music).

 

Double A’s Obsession for Smoothness has achieved 41 awards from 8 international and regional advertising festivals: Cannes Lions Awards 2018, D&AD Awards 2018, The One Club Awards 2018,  Clio Awards 2018, ADC Awards 2018, New York Festival 2018, ADFEST 2018 and Spikes Asia 2018

 

“Obsession for Smoothness” music VDO was recognised as The World’s First Paper Mapping technique with 567 printers used to make a perfect synchronising system that matches the music and no single jams throughout 5 days of continuous shooting.

 

News / Press Release

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DOUBLE A & MALAYSIAN NATURE SOCIETY (MNS) JOIN FORCES TO PROMOTE AWARENESS OF SUSTAINABLE CONSUMPTION

16 August 2016, Kuala Lumpur – Double A, the leading copy paper manufacturer collaborates with the Malaysian Nature Society in an effort to educate the public on deforestation issues and the importance of sustainable consumption in hopes of preserving the environment. The beginning of this collaboration starts with a week long campaign through the 1Dream1Tree (ODOT) project and The Unfortunate Tales of a Treeless World that will be exhibited from 15-21 August at Mid Valley Megamall.

Visit Double A’s Exhibit of Asia’s Most Preferred Paper Brand at Paperworld Middle East

Dubai, UAE, 28 February 2017 – Double A, Asia’s most preferred paper brand, will be on exhibit at Stand 2-C12 in Hall 2 of Dubai International Convention and Exhibition Center from 14-16 March 2017. Double A’s distinct quality attributes – smoother surface, sharper print and suitable paper for double-sided printing - have propelled the paper brand into becoming the most preferred in Asia, including the Middle East. It maintains this position by continuously delivering tangible consumer benefits supported by product trial and loyalty programs.

Double A Joins Prof. Philip Kotler in Creating a Better World through Marketing

Bangkok, Thailand, 11 March 2013 – Double A, Prof. Philip Kotler and the World Marketing Summit join hands to promote the idea of creating a better world through marketing.

Double A receives three awards for its integrated marketing campaign

Alizay, 9January2014–Double A’s 360° integrated marketing campaign has been recognized for its creativity at two prestigious European festivals in the field of advertising. The short spots have been rewarded with silver for Craft film and bronze for Film at Eurobest 2013 and have also received the Grand Cristal for Film at the Cristal Festival 2013. Developed by Buzzman, the campaign aims at attracting French consumers and increasing brand awareness. It also encourages them to reconsider the value of common objects and in particular the value of paper, humorously demonstrating that, despite appearances, all papers are not of equal quality.

Double A supports Thailand’s advancement towards national sustainable forest certification standard

Bangkok, Thailand, 4 May 2017 – Double A continues its active promotion of sustainable fiber sourcing in Thailand through certification. The Programme for the Endorsement of Forest Certification (PEFC) accepted Double A as an International Stakeholder member, the first Thai company to be accepted in the alliance.

Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

Double A Korea conducts a 100 thousand signatures-seeking campaign to reduce CO2

Double A announced to conduct a 100 thousand signatures-seeking campaign to reduce CO2 under the slogan "Better Paper Better World". The goal of the campaign is to enhance environmental awareness of office workers. The campaign is held in Seoul and Pusan. Double A offers a lecture to the office workers having participated in the campaign and presents an environment-friendly mug.

Double A donates to 8th Green Film Festival in Seoul

SEOUL, May 19th, 2011– Premium Copy Paper Company, Double A Korea (www.DoubleApaper.co.kr) delivered a donation of 50 million won on May 18th to the Green Film Festival in Seoul held by Korea Green Foundation in Yonsei University during the opening ceremony.

Double A Paper Expands in China

Double A expands in China! Double A Holdings Limited CEO Mr. Thirawit Leetavorn (center) with Mr. Ni Xiangrong (left), Director of Dafeng Port Administrative Committee and Mr. Wang Hai (right), Deputy Mayor of Dafeng City Government during the Signing Ceremony for Double A Integrated Pulp and Paper Mill Project in Jiangsu province, mainland China. Also present in this remarkable occasion are the witnesses from Double A Holdings Limited, local government officials and members of Dafeng Port Administrative Committee.

Double A Launches TV Commercial Produced by Transformers 3 Director Michael Bay

A premium copy paper brand which is available in more than 100 countries worldwide with its environmental responsibility, Double A make the thrilled phenomenon into Thai –advertising field after it announced its enormous collaboration with Paramount Pictures and renowned Hollywood film director Michael Bay with the release of blockbuster movie Transformers3. The partnership involves in-movie product placement, Double A makes a cameo appearance in "TRANSFORMERS3 and also Double A's latest TV spot "Transforming Paper"directed by Michael Bay which has been launched in 9 countries :Thailand, Australia, South Korea, China, Taiwan, Singapore, UAE, Malaysia, and Hong Kong since the middle of June. TVC Concept : Transforming Paper "Transforming Paper" concept of Double A lastest TV spot challenges the way people see copy paper. Double A and Michael Bay emphasized Double A paper's high performance and 'No Jam, No Stress' qualities through this action-filled TV spot. Integrating cuts and "Laser Beak" character from Transformers: Dark of the Moon magnifies the thrill as well as emphasizes all high performances of Double A paper: Bright Appearance, Excellent Smoothness with the super smooth paper surface and no jam in copier which reflects to its remarkable qualities and acceptable usability advantages to customer worldwide.

Double As Paper from KHAN-NA Program Wins Asian CSR Awards 2011 for Poverty Alleviation.

Mr. Thirawit Leetavorn, Senior Executive Vice President of Double A (1991) Plc (far right) receiving the Asian CSR Awards 2011 for 'Paper from KHAN-NA' program from His Excellency Benigno S. Aquino III (second from right), the President of the Philippines. 'Paper from KHAN-NA' is a unique sustainable tree farming program launched with the goal to modernise the pulp and paper industry through a revolutionary Asian solution to sourcing fiber.

Double A Copy Center Received Thailand Franchise Quality Award 2011

Recently, Director-General Mr. Bunyung Limprayoonwong (right) of the Business Development Department, Ministry of Commerce has certified Double A Copy Center with Thailand Franchise Quality Award 2011. The award was given to Mr.Charnvit Jarusombathi (left), Double A Senior Executive Vice President and Double A Copy Center (DACC) representative. Double A Copy Center has been guaranteed according to the Franchise Quality Standard based on product quality, brand credibility and its offerings to customers which are the essential factors to be considered when becoming a business partner. Double A has been granted the Thailand Franchise Quality A ward for the second time based from the results of a biennial evaluation and for being a complete marketing and managing system provider that helps in strengthening small enterprise with standardized products and services. Currently, Double A Copy Center has nationwide operations with over 500 shops in Thailand.

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