Double A and Tree Planet’s Fun and Easy Way to Save the World
Bangkok, Thailand, _ July 2013 - Double A supports Tree Planet and its partners, United Nations (UN), United Nations Children’s Fund (UNICEF), and United Nations Convention to Combat Desertification (UNCCD),on their campaign to plant one billion trees by the year 2020, and to generate awareness among people that they can make significant contribution for a better world, in an easy and enjoyable manner.
A fun way to save nature, Tree Planet aims to be the world’s largest online tree planting application. It allows players to raise trees online either through Facebook for PC or smart phone. Once the virtual trees are fully grown, real trees will be planted by Tree Planet on behalf of the players, on their pre-selected location, which can be one of the following:Mongolia, South Korea or Thailand.
This initiative to increase the green cover of the world is consistent with Double A’s sustainable business model, thus, the sponsorship of ‘Tree Planet Season II – Spirit of the Trees’, which was launched in April 2013.
Mr. Charnvit Jarusombati, Double A Senior Executive Vice President said, “Tree Planet and Double A share the mutual goal of engaging people into tree planting. In Thailand, our continued engagement with Thai farmers has made our ‘Paper from KHAN-NA’ program a huge success. The trees grown by over 1.5 million farmers along KHAN-NA absorb carbon dioxide, and once they reach maturity, are converted into high quality paper and farmers’ sustainable source of income.”
Currently, Tree Planet is available in two languages, namely, English and Korean, while the Thai version is expected to be launched in July 2013. The game now has more than 300,000 users around the world and has already planted more than 250,000 trees.
“The consumers’ busy lifestyle has made them lack the time to do something good for the environment. The advent of technology, however, has increased consumers’ accessibility to the cyber world. Tree Planet app on Facebook and smart phone, therefore, is what we offer to consumers who are always on the go. It is fun, accessible, and mobile”, added Mr. Charnvit.
Double A, Tree Planet and its partners inspire people to help restore the forest areas of Mongolia, and South Korea with native tree species. If the players choose Thailand, they become part of a unique way to protect nature through Paper from KHAN-NA program, and help create a sustainable agro-forestry by planting paper trees along the unused KHAN-NA of Thai farmers. Double A has spent over 60 million Baht to invite people to play the game, and to prepare more than 10 million paper tree seedlings to be planted in Thailand. This program, if successful, could result in the reduction of 600 million kilograms of carbon dioxide from the atmosphere.
Double A will also invite Tree Planet representatives and selected ten KHAN-NA Ambassadors to Thailand for them to witness the actual tree planting on KHAN-NA. They will also have the opportunity to learn about this sustainable model which allows Double A to produce paper without using any fiber from natural forest, increase income of Thai farmers, and increase Thailand’s green cover which helps solve global warming.