Double A receives three awards for its integrated marketing campaign
Alizay, 9January2014–Double A’s 360° integrated marketing campaign has been recognized for its creativity at two prestigious European festivals in the field of advertising. The short spots have been rewarded with silver for Craft film and bronze for Film at Eurobest 2013 and have also received the Grand Cristal for Film at the Cristal Festival 2013. Developed by Buzzman, the campaign aims at attracting French consumers and increasing brand awareness. It also encourages them to reconsider the value of common objects and in particular the value of paper, humorously demonstrating that, despite appearances, all papers are not of equal quality.
This campaign is also emblematic of Double A’s ambitions on the French market. Since the acquisition then the restart of the Alizay mill in Normandy in June 2013, Double A invests in brand building activities to establish itself as a high quality paper reference in France and on the European continent.
To watch the new Double A video ads: http://www.doubleapaper.com/fr/index.html